Company Policy

Last updated April 15, 2019

Thank you for choosing to be part of our community at Wheels Boutique inc. (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regards to your personal information, please contact us at info@wheelsboutique.com.

When you visit our website https://wheelsboutique.com and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website (such as https://wheelsboutique.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Sites“). 

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us. 


The personal information you disclose to us

In Short:We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.

We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services when participating in activities on the Sites or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor and you should review its privacy policies and contact the payment processor directly to respond to your questions.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short:Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources

In Short:We may collect limited data from public databases, marketing partners, and other outside sources. 

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).


In Short:We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. 

We use the information we collect or receive: 

  • To facilitate account creation and logon process. If you choose to link your account with us to a third party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.
  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).
  • Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.
  • To post testimonials. We post testimonials on our Sites that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update or delete your testimonial, please contact us at info@wheelsboutique.com and be sure to include your name, testimonial location, and contact information.
  • Deliver targeted advertising to you. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. 
  • To protect our Sites. We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention).
  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing, and your experience.


In Short:We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations. 

We may process or share data based on the following legal basis:
  • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. 
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests. 
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. 
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). 
  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. 
  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Sites. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.  

In Short:We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.


In Short:We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


In Short:We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, the transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment. 


In Short:We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at info@wheelsboutique.com.


In Short:In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use thecontact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal. 

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

Cookies and similar technologies:Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites.


Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.


In Short:Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. 

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request removal of unwanted data that you publicly post on the Sites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems.


In Short:Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information. 


If you have questions or comments about this policy, you may email us at  info@wheelsboutique.com or by post to:

Wheels Boutique inc.
2845 SW 69th CT.
Miami, FL 33155
United States

Products and services disclaimer.

Customer hereby agrees to forever release and hold harmless WHEELS BOUTIQUE, its affiliates, agents, contractors, employees, vendors, and other third-party service providers from any and all liabilities, claims, violations, damages, court costs, attorney’s fees and other actions that may arise from any civil, administrative or criminal claim, suit, complaint or action for personal injury, death, losses or damage, or violations of any kind, occurring, either directly or indirectly, in connection with Customer’s vehicle, equipment or accessories due to the purchase, installation, modification, or use of any products or services from WHEELS BOUTIQUE.

The customer also agrees his/her assignees, heirs, distributes, guardians, next of kin, spouse and legal representatives will not make a claim against, sue or attach the property of WHEELS BOUTIQUE in connection with any of the matters covered by this release.

Customer also agrees that WHEELS BOUTIQUE accepts no responsibility or obligation of any kind or nature, in connection with products sold to and services rendered for Customers, their vehicles, equipment, or accessories.

Customer acknowledges these products is of unknown performance, is experimental, may violate Federal laws if used in any non-off-road application and is intended solely for closed-course off-road use.

All products sold and services rendered by WHEELS BOUTIQUE are covered by this agreement and are provided without warranty of any kind, express or implied, including without limitation, the implied warranties of merchantability or fitness for a particular purpose. As such, in no event shall WHEELS BOUTIQUE be responsible or liable, whether in contract or tort for any general, special, indirect, incidental or consequential damages of any kind, or loss of revenue or profits, loss of business, loss of information or data, or other financial loss arising out of or in connection with the ability or inability to use the products or services to the fullest extent these damages may be disclaimed by law. Furthermore, Customer also acknowledges and comprehends that products or services sold or otherwise provided to Customer by WHEELS BOUTIQUE are not intended for street or highway use, or for use where otherwise is prohibited by law, and that Customer’s vehicle and all products or services sold or otherwise provided by WHEELS BOUTIQUE will be used solely for closed-course, competition purposes only. The customer agrees to assume liability for the installation, testing and use of any product acquired under this agreement.

The customer agrees not to disassemble or distribute any intellectual property associated with these products or services. The customer agrees to assume liability if they elect to sell or transfer ownership of any product or service acquired under this agreement. The customer also asserts he/she is mentally sound, has read and understood this entire agreement is over 18 years old and is without a legal guardian.


What is ECU re-flashing? Most modern engines are equipped with a microprocessor-based computer referred to as the Engine Control Unit or Electronic Control Unit which is abbreviated to ECU. In general terms, the ECU is primarily responsible for monitoring and managing the engine’s performance via a number of sensors and then calculating the proper signal to send external devices to control the operation of the engine. All of these output responses from the ECU have to be predefined in ECU’s internal memory. Most ECU’s have a main memory storage system that is comprised of a nonvolatile Electrically Erasable Programmable Read-Only Memory device called an EEPROM. The term “Flash Memory” refers to a particular type of EEPROM that has a fast erase and reprogram time of its internal storage. ECU Re-Flashing, in general terms, is a method of erasing the ECU’s program code (instructions) and reprogramming the automobile ECU’s Flash Memory with altered program code, thereby changing how the ECU will respond to inputs.

Will Re-flashing the ECU’s memory void my manufactures warranty? Re-flashing the ECU, as well as other alterations to the automobile, could void your Original Equipment Manufacturer warranty often referred to as the OEM or factory warranty as well as any Extended Warranty you may have purchased to cover future repairs to the automobile. Warranting repairs and recall’s to your automobile after it is altered would be at the discretion of the OEM. Plainly stated: Typically this type of alteration, if confessed or detected, WILL VOID YOUR VEHICLES WARRANTIES. Off-road competitive use of an automobile in any form could be grounds for voiding the OEM warranty. These products were developed specifically for individuals who plan exclusive competitive use of their automobile in off-road competitions and those individuals have no doubt the OEM warranty is void. Warranty periods are a form of insurance you paid for when you purchased your automobile. If voiding the OEM warranty is a concern, you should wait for your warranty period to expire before you have this service performed to receive the full benefit.

How can a re-flashed ECU be detected? The re-flash will not be obvious to detect as other alterations to an automobile such as altering the exhaust system, intake system or wiring, but it can be detected. The easiest way to detect the ECU has been altered would be to verify its memory. The dealer simply plugs into the OBDII port and can tell almost immediately if the stock program has been altered.

Is it legal to operate an automobile on the open road or highway after the ECU has been re-flashed? No, it is not legal. Federal and State Laws prohibit alterations to any emission control device and operating it on the highway or open road. The ECU is part of the emission control system. The intent is to supply you with modified ECU software that will be used in closed-course events and competitions such as road racing, autocross, and drag racing events. While none of the emission features of the OEM ECU have been altered or removed, the overall emissions of the engine will change from OEM specification which by law violates the United States Federal Clean Air Act.

Is having the ECU re-flashed a common and safe performance upgrade? There is a worldwide industry dedicated to reprogramming automotive ECUs with the intent to increase performance, drivability and fuel economy. Many of these aftermarket services are provided with the intent the vehicle will operate within State and Federal laws and regulations during public road use after the ECU are re-flashed.

Most re-flash services retain all of the safety features of the original program code developed by the OEM. But since the re-flash is not an OEM software file it must be recertified to be considered legal and safe.

Can the re-flashed ECU be returned to stock? YES. The vehicle or ECU must be returned to us and we will remove the altered program reinstall the factory OEM program.

Are there any guarantees or warranties extended or provided with this service? No. There are no guarantees or warranties expressed or implied in any form or fashion.

Can I return the ECU re-flash service for a refund? No. Absolutely no refunds, store credits or any other form of compensation or consideration are offered. Once you buy it you own it.

Everything here was negative, is there anything good to come from having the ECU re-flashed? The purpose of this document is not to be a marketing tool for ECU re-flash service. Its fiduciary purpose is to warn you of potentially serious hazards and legal violations, both known and unknown from having your ECU re-flashed.

WHEELS BOUTIQUE will only assist with recommendations but the customer is responsible for all troubleshooting costs and repairs if necessary.